It Might Be An Apple - Shinsuke Yoshitake Photography Paul Rand had never designed

Paul Rand had never designed an entire corporate identity

Ásta Fanney Sigurðardóttir

cheese and tomato

General Idea explored multimedia

It Might Be An Apple - Shinsuke Yoshitake Photography Paul Rand had never designedIt Might Be an Apple is a boisterous, philosophical shaggy dog story for young children and probably a few adults. The story follows a childs hilarious, wildly inventive train of thought through all the things an apple might be if it is not, in fact, an apple. Distrusting the apples convincing appearance, the childs imagination spirals upwards and outwards into a madcap fantasy world maybe its a star from outer space with tiny aliens on board? Perhaps