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It balances factual information with empathy
historical insight
repeatable routines that fit family life
and wealth psychology—yet all share a focus on actionable change
Common Sense Rules: What you really need to know about business by Deborah Meaden FairyTale It balances factual information withDescription Deborah Meaden is known to millions for her straight talking, no nonsense approach on BBC2's Dragons' Den, and in Common Sense Rules she shares insights and observations gleaned from a life lived in business. Some of them come from witnessing the successes and the failures of others. Many more, though, are drawn from her own business ventures. She shows, for example, how an early stint in a holiday park gave her a crash course in customer
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