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on the occasion of their exhibition at the 59th Venice Biennale
laptops flavor fog
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and Perry Ogden
B Brand. Balance. #53 Muji guide on the occasion of theirIntended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means no brand quality goods. Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.
