Diatomaceous Earth Nutrition then baked to perfection to

then baked to perfection to give your pup a crunchy plant-based treat to freshen up their breath

while the aloe and pro-vitamin B5 helps to soothe and protect your pup's coat

And don't worry - the shampoo’s purple colour is all part of the magic

MSM may have anti-inflammatory properties

Diatomaceous Earth Nutrition then baked to perfection toDiatomaceous Earth (D. E) is a naturally occurring, soft, siliceous sedimentary rock that comes from the fossilized remains of diatoms, a type of hard shelled algae. When used for internal use in dogs and cats, D. E can work as a natural dewormer and control internal parasites. D. E. can also improve coats, appetites, metabolism, and digestion. For external use, it is a natural and non toxic means of controlling external parasites on dogs and cats,