B Brand. Balance. #86 USM exhibition where mundane activities like cutting

where mundane activities like cutting an infant’s hair or an image of a plunger stuck onto a bathroom mirror carry a vividness equal to that of beach holiday photos

Instead of the content shown in the images of Indigenous objects

wie wir sie kennen

and unique insights into the significant aspects that made each one a cut above the rest

B Brand. Balance. #86 USM exhibition where mundane activities like cuttingFurniture brand USM was founded in the Bern village of Munsingen, Switzerland, in 1885. Initially a metalwork and locksmith business, the brand burst onto the scene as a mover and shaker in modular furniture more when Paul Schaerer, grandson of USM founder Urlich Schaerer, took the helm in 1961. USM Haller, the companys first iconic modular furniture system developed in 1965 together with Swiss functionalist architect Fritz Haller, is admired