Antimemetics: Why Some Ideas Resist Spreading - Nadia Asparouhova photography and documentation

and documentation

All homes received residential building permits and are now lived in

This collection of new work by celebrated photographer Takashi Homma approaches one of the most iconic and widely represented images in Japan and the world: Mount Fuji

A groomer who styles a small dog to please its owner

Antimemetics: Why Some Ideas Resist Spreading - Nadia Asparouhova photography and documentationIt's easier than ever to share ideas, yet some of the most interesting ideas are burrowing deeper underground, circulating quietly among group chats, texts, and whisper networks. While memes self replicating bits of culture thrive in an attention driven economy, other ideas are becoming strangely harder to find. Antimemetics: Why Some Ideas Resist Spreading explores this paradox, uncovering the hidden forces that determine what we remember, what we