Vintage Oregon Loganberries Crate Label 🍓 Oregon Fruit Products Co. Salem edwardian_era_print a piece of graphic history

a piece of graphic history — a small artifact of the visual culture of American retail in the Eisenhower years

And in 1950

in the tobacco era

and they reward close examination in ways that paper ephemera simply cannot match

Vintage Oregon Loganberries Crate Label 🍓 Oregon Fruit Products Co. Salem edwardian_era_print a piece of graphic historyEver Wonder Why a Fruit Crate Label Could Stop a Warehouse Buyer Cold? Picture a produce auction floor sometime in the middle of the last century stacks of wooden crates rising to the rafters, buyers walking the aisles fast, looking for something, anything, that catches the eye before they've even tasted what's inside. That's the whole reason a label like this one exists. Long before a shopper ever picked up a can or a punnet of berries at the corner