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The commercials swore this plastic bait out fished every other lure in existence because it triggered a "genetic response" to strike
This can help to reduce some of the natural aggressiveness as well
Through-wire construction adds strength for demanding saltwater use, while the horizontal fall creates a side-to-side wobble that imitates an injured baitfish
Its basically a weight range that tells you the lightest to the heaviest lure weight they recommend for that rod
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